HCBE Faculty Articles
Title
The Influence of Retailer Reputation on Store Patronage
Document Type
Article
Publication Date
5-2006
Publication Title
Journal of Retailing and Consumer Services
ISSN or ISBN
0969-6989
Volume
13
Issue/Number
3
First Page
221
Last Page
230
Abstract/Excerpt
Retailer reputation is an important factor that influences consumer's store patronage. A survey was conducted among 356 grocery store shoppers to study the effects of retailer reputation on their store choice patterns. A Structural Equation Modeling approach was used. Results show that retailer reputation has an effect on purchase frequency, travel time and expenditure levels only when its influence was moderated by demographic variables. This suggests that the mode of influence on the dependent variables is more complex than the literature suggests. Retailers must think of their reputation within specific target markets, as the payoff in terms of shopping expenditure differs per target group. We discuss implications for retailing research and practice.
DOI
10.1016/j.jretconser.2005.08.014
NSUWorks Citation
Ou, Wei-Ming; Abratt, Russell; and Dion, Paul, "The Influence of Retailer Reputation on Store Patronage" (2006). HCBE Faculty Articles. 960.
https://nsuworks.nova.edu/hcbe_facarticles/960
