HCBE Faculty Articles

Title

Success and Failure Factors in Developing New Banking and Insurance Services in South Africa

Document Type

Article

Date

2000

Publication Title

International Journal of Bank Marketing

ISSN or ISBN

0265-2323

Volume

18

Issue

5

First Page

233

Last Page

245

Description

While there have been many studies on new product development issues, there have been relatively few that deal with new service development. This study investigates the banking and insurance sectors in South Africa. A comprehensive literature review was undertaken and propositions formulated. A study of new service managers was undertaken to establish success and failure factors in developing new banking and insurance services. The results are reported from both sectors and the differences between them are discussed. The implications for the financial services sector are dealt with in detail.

DOI

10.1108/02652320010356762

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