Assessing the Impact of University Reputation on Stakeholder Intentions

Author(s)

Jamie Michelle Ressler, Palm Beach Atlantic UniversityFollow
Russell Abratt, Nova Southeastern UniversityFollow

ORCID

Rusell Abratt 0000-0002-5385-0936

Document Type

Article

Publication Title

Journal of General Management

ISSN

1759-6106

Publication Date

9-1-2009

Abstract/Excerpt

This article explores the concept of university reputation and its impact on stakeholder intentions. The authors seek a greater understanding of how different stakeholders perceive the reputation of universities. The literature dealing with identity, image and reputation is explored, as well as stakeholder theory, the measurement of reputation and various models of university reputation. The article concludes with a proposed model for testing the reputation of a university. A list of attributes that should be used to test stakeholder perceptions of university reputation is presented.

DOI

https://doi.org/10.1177/030630700903500104

Volume

35

Issue

1

First Page

35

Last Page

45

NSUWorks Citation

Ressler, Jamie Michelle and Abratt, Russell, "Assessing the Impact of University Reputation on Stakeholder Intentions" (2009). HCBE Faculty Articles. 944.
https://nsuworks.nova.edu/hcbe_facarticles/944