HCBE Faculty Articles
Title
Assessing the Impact of University Reputation on Stakeholder Intentions
Document Type
Article
Publication Date
9-1-2009
Publication Title
Journal of General Management
ISSN or ISBN
1759-6106
Volume
35
Issue/Number
1
First Page
35
Last Page
45
Abstract/Excerpt
This article explores the concept of university reputation and its impact on stakeholder intentions. The authors seek a greater understanding of how different stakeholders perceive the reputation of universities. The literature dealing with identity, image and reputation is explored, as well as stakeholder theory, the measurement of reputation and various models of university reputation. The article concludes with a proposed model for testing the reputation of a university. A list of attributes that should be used to test stakeholder perceptions of university reputation is presented.
DOI
10.1177/030630700903500104
NSUWorks Citation
Ressler, Jamie Michelle and Abratt, Russell, "Assessing the Impact of University Reputation on Stakeholder Intentions" (2009). HCBE Faculty Articles. 944.
https://nsuworks.nova.edu/hcbe_facarticles/944
