A New Approach to the Corporate Image Management Process
Journal of Marketing Management
ISSN or ISBN
The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics.
Shee, P. S. B., "A New Approach to the Corporate Image Management Process" (1989). HCBE Faculty Articles. 918.