HCBE Faculty Articles

Title

A New Approach to the Corporate Image Management Process

Document Type

Article

Date

1989

Publication Title

Journal of Marketing Management

ISSN or ISBN

1472-1376

Volume

5

Issue

1

First Page

63

Last Page

76

Description

The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics.

Comments

Russell Abratt

Erratum

The Journal of Marketing Management (Volume 5, Number 1 of 1989, published by Westburn Publishers Ltd) published an article entitled "A New Approach to the Corporate Image Management Process" under my purported sole authorship. I hereby wish to acknowledge that this article was substantially copied from a Research Report entitled "The Corporate Image Management Process" submitted in 1988 by P. S. B. Shee in part fulfilment of the requirements of the MBA degree at the University of the Witwatersrand, Johannesburg. This research was approved, supervised and examined by myself. My acknowledgement of Mrs Shee's contribution at the end of the aforementioned journal article I admit to have been quite inadequate, given the circumstances under which the work was performed. The article should have been published under the joint authorship of P. S. B. Shee and R. Abratt, with Mrs Shee as the senior author. I extend my sincere apologies to Mrs Shee.

DOI

10.1080/0267257X.1989.9964088

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