HCBE Faculty Articles

Title

The Moral Minefield: Legal and Social Issues of Tobacco and Liquor Marketing

Document Type

Article

Date

12-1986

Publication Title

South African Journal of Business Management

ISSN or ISBN

2078-5585

Volume

17

Issue

4

First Page

182

Last Page

190

Description

This article focuses on the liquor and tobacco industries. These two industries were chosen because they have been catapulted into the foreground of the societal marketing polemic as a result of the widespread agreement that the consumption of their products can cause serious damage to personal and social welfare. The legal and social context In which tobacco and liquor products are marketed Internationally and In South Africa are discussed. Some general conclusions are drawn from this review which will have implications not only for the two Industries Involved, but society as a whole.

Hierdie artikel werp lig op die drank- en tabaknywerhede. Hierdie twee nywerhede is gekies vanwee die bemarkingspolemiek wat daar vanuit die oogpunt van die gemeenskap rondom hierdie nywerhede bestaan. Die polemiek spruit voort uit die wydverspreide aanvaarding dat die produkte van hierdie nywerhede ernstige skade aan persoonlike en sosiale welsyn kan aanrig. Die wetlike en die sosiale raamwerk waarbinne tabak- en drankprodukte internasionaal, sowel as in Suid-Afrika bemark word, word bespreek. Enkele algemene gevolgtrekkings word uit hierdie oorsig gemaak, wat nie net implikasies vir beide nywerhede inhou nie, maar vir die gemeenskap as 'n geheel.

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