HCBE Faculty Articles
Title
Reducing Reputational Risk: Evaluating Stakeholder Salience and Prioritising Stakeholder Claims
Document Type
Article
Publication Date
2016
Publication Title
Marketing Intelligence & Planning
ISSN or ISBN
0263-4503
Volume
34
Issue/Number
6
First Page
828
Last Page
842
Abstract/Excerpt
Purpose
The purpose of this paper is to establish how executive managers in a South African organisation prioritise and manage reputational risks arising from stakeholder claims. The authors establish how corporate reputation and reputational risk fits into their decision making when considering stakeholder claims.
Design/methodology/approach
The authors conducted in-depth interviews with the top management of a South African paint manufacture. They identified eight stakeholder claims and discussed how they assessed and addressed each one.
Findings
Respondents identified highly, moderate, and low salient claims. They reported on how they dealt with these different claims in terms of the attributes of power, legitimacy, and urgency.
Originality/value
This is an empirical theory-testing study of how managers deal with stakeholder claims. The authors establish how corporate reputation and reputational risk fits into their decision making when considering stakeholder claims. The authors suggest that managers must not only understand who their stakeholders are, but need to evaluate the impact of stakeholder claims in order to manage reputational risk.
DOI
10.1108/MIP-10-2015-0191
NSUWorks Citation
Benn, Shaun; Abratt, Russell; and Kleyn, Nicola, "Reducing Reputational Risk: Evaluating Stakeholder Salience and Prioritising Stakeholder Claims" (2016). HCBE Faculty Articles. 898.
https://nsuworks.nova.edu/hcbe_facarticles/898
