HCBE Faculty Articles
ORCID
Rusell Abratt 0000-0002-5385-0936
Document Type
Article
Publication Title
South African Journal of Business Management
ISSN
2078-5585
Publication Date
9-2000
Abstract/Excerpt
This study examines the factors influencing general practitioners' prescription behaviour. It differs from previous studies in that the subject is homeopathic medicines and not pharmaceutical drugs. The literature indicates very particular behaviour patterns of doctors prescription behaviour. The present study provides evidence which contradicts the previous studies. There is thus evidence that what applies to the prescription of ethical pharmaceutical drugs does not apply to the prescription of alternative homeopathic medicines. It follows that marketing practices for alternative medicines should differ from those used by pharmaceutical companies.
DOI
https://doi.org/10.4102/sajbm.v31i3.738
Volume
31
Issue
3
First Page
91
Last Page
98
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
NSUWorks Citation
Abratt, Russell and Lanteigne, Julie, "Factors influencing general practitioners in the prescription of homeopathic medicines" (2000). HCBE Faculty Articles. 892.
https://nsuworks.nova.edu/hcbe_facarticles/892
