Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation

Author(s)

Yuliya V. Yurova, Nova Southeastern UniversityFollow
Kirill M. Yurov
Richard E. Potter

Document Type

Article

Publication Title

International Journal of E-Business Research

ISSN

1548-1131

Publication Date

2007

Abstract/Excerpt

Healthcare technology markets have been recently identified as potential investment targets. Having survived a major environmental shock, the dot.com bust, firms in the healthcare technology industry are presently experiencing an impressive revenue growth. In this study, we investigate the strategies of Emdeon Corporation, a healthcare technology firm whose e-business model provides clues for achieving a sustained revenue growth and profitability. We trace the current sustainability of Emdeon’s e-business model to a related diversification strategy that the firm’s upper management has pursued via mergers and acquisitions (M&As). We also address the motivation behind current restructuring of Emdeon’s e-business model. We argue that maturation of diversified e-business models leads to the transformation of individual segments into distinct entities focusing on specific technology markets.

Volume

3

Issue

3

First Page

1

Last Page

13

NSUWorks Citation

Yurova, Yuliya V.; Yurov, Kirill M.; and Potter, Richard E., "Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation" (2007). HCBE Faculty Articles. 785.
https://nsuworks.nova.edu/hcbe_facarticles/785