HCBE Faculty Articles

Title

Ethical Perceptions of South African Retailers: Management and Sales Personnel

Document Type

Article

Date

1999

Publication Title

International Journal of Retail & Distribution Management

ISSN or ISBN

0959-0552

Volume

27

Issue

2

First Page

91

Last Page

105

Description

Reports on the ethical beliefs of retail salespeople, managers and executives in South Africa. Little is known about the ethical perceptions of retailers despite the fact that retailing plays a vital role in the economy. A review of the ethics literature regarding retailing and sales is presented. A survey of 579 retailing employees was undertaken. Findings indicate differences in the ethical beliefs of salespeople when compared to managers. The specific differences are discussed, as well as implications and recommendations for retailers.

DOI

10.1108/09590559910258616

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