Consumer Evaluation of Perceived Risks for Goods and Services

Author(s)

Michael T. Bendixen, Nova Southeastern UniversityFollow
Graham Gault

ORCID

Michael T. Bendixen0000-0003-0010-3854

Document Type

Article

Publication Title

South African Journal of Business Management

ISSN

2078-5585

Publication Date

1995

Abstract/Excerpt

Perceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services in terms of perceived risk and risk reduction strategies.

Volume

26

Issue

3

First Page

81

Last Page

89

NSUWorks Citation

Bendixen, Michael T. and Gault, Graham, "Consumer Evaluation of Perceived Risks for Goods and Services" (1995). HCBE Faculty Articles. 699.
https://nsuworks.nova.edu/hcbe_facarticles/699