HCBE Faculty Articles
Title
Consumer Evaluation of Perceived Risks for Goods and Services
Document Type
Article
Publication Date
1995
Publication Title
South African Journal of Business Management
ISSN or ISBN
2078-5585
Volume
26
Issue/Number
3
First Page
81
Last Page
89
Abstract/Excerpt
Perceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services in terms of perceived risk and risk reduction strategies.
NSUWorks Citation
Bendixen, Michael T. and Gault, Graham, "Consumer Evaluation of Perceived Risks for Goods and Services" (1995). HCBE Faculty Articles. 699.
https://nsuworks.nova.edu/hcbe_facarticles/699
