HCBE Faculty Articles
Title
Creative Climate: A Critical Success Factor for 21st Century Organisations
Document Type
Article
Publication Date
2012
Publication Title
International Journal of Business Innovation and Research
ISSN or ISBN
1751-0252
Volume
6
Issue/Number
2
First Page
202
Last Page
219
Abstract/Excerpt
Organisations often fail to recognise the internal factors that lead to better strategy development and facilitate implementation thereby increasing business performance. The critical success factors of creative culture, learning orientation (LRN), entrepreneurial orientation, market orientation (MKT) and organisational flexibility can be as important to performance as external factors such as the economy or competition. This paper takes a holistic perspective and examines the relationships between these factors and performance. All five of these factors are highly correlated with each other and with organisational performance. As a whole, the factors account for 30% of the variation of organisational performance. In addition, the study demonstrated the moderating effects of creative climate with LRN and its minimal moderating effects with MKT.
DOI
10.1504/IJBIR.2012.045637
NSUWorks Citation
Weinstein, Art T.; Barrett, Hilton; and Balloun, Joseph L., "Creative Climate: A Critical Success Factor for 21st Century Organisations" (2012). HCBE Faculty Articles. 682.
https://nsuworks.nova.edu/hcbe_facarticles/682
