HCBE Faculty Articles

Title

Interpersonal Trust and Within-Nation Regional E-Commerce Adoption

Document Type

Article

Date

2014

Publication Title

European Journal of International Management

ISSN or ISBN

1751-6757

Volume

8

Issue

3

First Page

241

Last Page

259

Description

This study extends research on within-nation regional differences as well as the relationship between interpersonal trust and within-nation regional e-commerce by empirically investigating 44 regions of three European Union nations: Italy, Spain and Portugal. Within-nation regional trust data from the World Values Survey is used in conjunction with within-nation regional e-commerce data from the Eurostat Database. Results show that even after controlling for GDP, region size and population density, interpersonal trust is still positively and significantly related to within-nation differences in e-commerce adoption.

DOI

10.1504/EJIM.2014.060772

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