HCBE Faculty Articles

Title

Cloud Computing and Business-To-Business Networks

Document Type

Article

Date

2012

Publication Title

International Journal of Business Information Systems

ISSN or ISBN

1746-0972

Volume

10

Issue

1

First Page

93

Last Page

108

Description

The objective of this study is to clarify the concept of cloud computing and analyse how it can influence the business-to-business (B2B) world. The study reviews the cloud concept and its definitions published throughout the IT literature. The article then analyses how cloud computing can be applied in B2B networks, from the point of view of transaction cost economics and social network theory. The analysis focuses on how operating in a cloud can influence the transaction costs businesses face in the marketplace and how it can affect the make or buy decision. The study concludes that the overall benefits of cloud computing, including low cost and low investment, real-time accessibility, standardisation and flexibility, lead to lower transaction costs, asset specificity and opportunism. Cloud integration allows companies to better communicate and coordinate with their partners, leading to higher and more efficient levels of market integration.

DOI

10.1504/IJBIS.2012.046682

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