Journal of Business Diversity
ISSN or ISBN
We examined similarities and differences in generational values and value orientation of 4,952 working adults in Argentina, Brazil, Colombia, and Mexico as compared to those of US Hispanics. US Hispanics demonstrated a primary value orientation of High Social/High Moral that is different from the four Latin American countries but closer to respondents from Argentina and Brazil. Values of generations across countries were more similar than values between generations in each country. Additionally, generational value schema was more similar in Latin American countries than in the US. Implications of these findings, study limitations and recommendations for further research are also discussed.
Greenwood, Regina A.; Murphy, Edward F.; Teahen, Julia; Madero, Sergio; Monserrat, Silvia; Olivas-Lujan, Miguel; Ruiz-Gutierrez, Jaime; and Santos, Neusa, "Generational Differences in Values between Hispanics in the United States and Four Latin American Countries" (2012). HCBE Faculty Articles. 61.