HCBE Faculty Articles

Santorini Restaurant: One Entrepreneur’s Start-Up Adventure

ORCID

Bahaudin Mujtaba 0000-0003-1615-3100

Document Type

Article

Publication Title

Journal of Business Studies Quarterly

ISSN

2152-1034

Publication Date

1-1-2010

Abstract/Excerpt

Bashir Hayek, of middle eastern descent from Lebanon, decided to open a Mediterranean-style restaurant in his hometown of Jackson, Mississippi. This case provides an overview of his adventure in opening a restaurant along with the operating challenges. The case provides his initial assessment, the monthly estimated costs, the actual challenges, and his need for more revenues to make the business a success. While the names and locations are disguised, all other elements are factual as they happened. The case explores some of the challenges that entrepreneurs face as they initiate opening a business, running the day-to-day activities of the business, and surviving the tumultuous ups and downs of the competitive business world.

Volume

1

Issue

2

First Page

70

Last Page

74

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