HCBE Faculty Articles
Title
Measuring the Satisfaction of Domestic and International Tourists toward Lanna Cultural Tourism Products: A Study of Progress in Chiang Mai Walking Street Activities
Document Type
Article
Publication Date
1-1-2010
Publication Title
Journal of Business Studies Quarterly
ISSN or ISBN
2152-1034
Volume
1
Issue/Number
3
First Page
31
Last Page
52
Abstract/Excerpt
The purpose of this study was to explore tourists’ satisfaction level toward cultural tourism products of Thailand. This study compared the satisfaction level between domestic tourists and international tourists towards Chiang Mai Walking Street activities, in regards to the management of activities, the cultural tourism products promotion, and the preferred Lanna cultural tourism products. The results indicated that international tourists have a higher level of satisfaction than national tourists in almost all areas, especially cultural products. Data analysis and implications are discussed and recommendations are provided.
NSUWorks Citation
Tidtichumremporn, T.; Janasak, S.; and Mujtaba, Bahaudin, "Measuring the Satisfaction of Domestic and International Tourists toward Lanna Cultural Tourism Products: A Study of Progress in Chiang Mai Walking Street Activities" (2010). HCBE Faculty Articles. 348.
https://nsuworks.nova.edu/hcbe_facarticles/348
