The Effect of Cultural Values, Professional Engineering Cultures, and Technology on International Joint Ventures in Mexico and the United States
International Business and Economics Research Journal
ISSN or ISBN
Recent economic developments and changes in international trade relations are increasing the number of international joint ventures that are managed by professional engineers. This trend has created a need for a greater understanding of the interaction and effect of values, culture, and technology in a multicultural environment on the likelihood of success and the performance of international joint ventures. This study discusses the cultural values, professional engineering cultures, and the effect of technology on the values of engineering managers and subordinates and how these factors affect the formation, structure, and outcomes of international joint ventures in Mexico and the United States. Furthermore, the results of this study are obtained from the Hofstedes Value Module Survey and the Schwartzs Value Survey to distinguish between the Mexican and United States cultures.
Nieves, R. and Mujtaba, Bahaudin, "The Effect of Cultural Values, Professional Engineering Cultures, and Technology on International Joint Ventures in Mexico and the United States" (2006). HCBE Faculty Articles. 258.