HCBE Faculty Articles

Ageism and the Baby Boomers: Issues, Challenges and the TEAM Approach

Document Type

Article

Publication Title

Journal of Contemporary Issues in Education Research

Publication Date

1-1-2010

Abstract/Excerpt

This paper considers the issues and challenges associated with ageism relating to the Baby Boomer generation in Corporate America. Stereotypes about older workers are examined along with types of discrimination facing Boomers. The TEAM approach is proposed to combat ageism in the workplace. The strategy includes using intergenerational teams, education and training, awareness, accountability, and accommodation and mentoring as key components.

DOI

10.19030/cier.v3i1.161

Volume

3

Issue

1

First Page

53

Last Page

60

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