CCE Theses and Dissertations


Development of a Multimedia Publication in Hospitality and Tourism Ethics for Undergraduate Students and Workplace Training Programs

Date of Award


Document Type


Degree Name

Doctor of Philosophy (PhD)


Graduate School of Computer and Information Sciences


John Kingsburry

Committee Member

Steven R. Terrell

Committee Member

George K. Fornshell

Committee Member

Nicholas Reboli


This qualitative study addresses the development process for a text manuscript and storyboard layout used for a multimedia product for undergraduate students and workplace training programs in ethics for hospitality/tourism management. Literature indicates that ethics courses are being offered as part of business curricula and training programs. Literature also shows that hospitality management and training programs are focusing on applications of business ethics in an industry-specific setting. Computer based learning (CBL) and other forms of multimedia are methodologies that educators and trainers in hospitality management are beginning to implement, according to the literature.

The dissertation uses needs analysis to collect information from various user groups to determine the feasibility of developing a text script and storyboard for a multimedia production. The needs analysis and literature provide insight concerning the development of content and format for the product. Formative and summative reviews by established colleagues provides further guidance in the development of a final product designed for use by trainers and educators. The process for development and the final product could be useful to subsequent education researchers and designers.

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