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Date of Award
Dissertation - NSU Access Only
Doctor of Philosophy in Computer Information Systems (DCIS)
Graduate School of Computer and Information Sciences
Michael Van Hilst
The research distinguished two types of Privacy Protection Information (PPI): the level of Vendor Privacy Risk (V) added by vendor practices allowed by the OPP and the level of Online Privacy Risk (O) not reduced by the OPP. A survey presented for each vendor the two types of PPI together with a product price.
The results indicate that the respondents readily used PPI and preferred to have no Online Privacy Risk rather than no Vendor Privacy Risk. Of the six demographics attributes of the respondent, only the frequency of online shopping and the concern for privacy significantly increased the use of PPI. Recommendations were made for future research.
Syed Qamar Raza. 2012. Selecting Online Vendors by Privacy Risks. Doctoral dissertation. Nova Southeastern University. Retrieved from NSUWorks, Graduate School of Computer and Information Sciences. (282)