ESRP 9000 Professor

Gina L. Peyton

ESRP 9001 Professor

Gina L. Peyton

Executive Summary

This strategic research project was designed to provide insight and guidance to higher education institutions addressing enrollment efforts. Enrollment is a driving factor that establishes and impacts organizational budgets, practices, policies, and institutional operations. Enrollments across colleges and universities often remain fluid due to economic times, community interests, and services rendered by the institution. Students have come to view postsecondary education and their experience within the educational setting, to be a consumptive decision. Enrollment and the process of administering such function can be viewed as a synergetic concept that links administrative functions within a college in order to optimize enrollment goals. Furthermore, enrollment is tied to financial resources leveraged by federal, state, external and institutional entities thus causing institutions to develop more effective enrollment strategies.

The setting of this study was conducted in a large-urban community college that has experienced enrollment shifts within a 10-year period. To address enrollment efforts in a collegial setting, this research study focused on providing holistic support services for incoming students. The goal is to implement practices that would engage the applicant through degree completion as each term registration affects enrollment. Enrollment efforts by the college would be achieved through an action plan that delineates the expansion of financial resources, the creation of institutional success teams who would work with students from their initiation at the college, the personalization of the student experience, and the development of marketing strategies to capture new applicants from an early stage. By adopting such plans, the institution would experience a 7% fall-to-fall enrollment increase, create internal collaborations within the division of student affairs and other service areas, improve student experience at the institution, and generate a strong internal commitment on the importance of enrollment management.

Document Type

Strategic Research Project-NSU Access Only

Degree Name

Doctor of Education (EdD)


Abraham S. Fischler College of Education