Individual Proximity in Interpreting Transnational Texts
Location
1048
Format Type
Paper
Start Date
January 2015
End Date
January 2015
Abstract
This qualitative study was designed to explore the media consumption of Japanese popular culture in Malaysia. In this presentation, I revisit the concepts of “cultural proximity” and “reflexivity” to examine how Malaysians are interpreting media texts from Japan. Individual proximity in the particular life stage was found in their favorite media texts, and that was a part of their pleasure in addition to enjoying encountering foreignness which they did not find or accept in their real lives.
Individual Proximity in Interpreting Transnational Texts
1048
This qualitative study was designed to explore the media consumption of Japanese popular culture in Malaysia. In this presentation, I revisit the concepts of “cultural proximity” and “reflexivity” to examine how Malaysians are interpreting media texts from Japan. Individual proximity in the particular life stage was found in their favorite media texts, and that was a part of their pleasure in addition to enjoying encountering foreignness which they did not find or accept in their real lives.
Comments
Breakout Session A