Faculty Articles
Title
Customers for Life: Marketing Oral Health Care to Older Adults
ISBN or ISSN
1043-2256
Publication Title
Journal of the California Dental Association
Volume
27
Issue
9
Publication Date / Copyright Date
1-1-1999
First Page
724
Last Page
727
Abstract
Respect for and awareness of the needs of older patients from dental office staff will help such patients feel welcome in a practice. Marketing to older patients is built upon this foundation. In addition, there are other strategies for internal and external marketing aimed at older people. This article addresses the concept of turning aging patients into "customers for life.
Disciplines
Dentistry
NSUWorks Citation
Niessen, Linda C., "Customers for Life: Marketing Oral Health Care to Older Adults" (1999). Faculty Articles. 34.
https://nsuworks.nova.edu/hpd_cdm_facarticles/34
