Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer

Event Location / Date(s)

Las Vegas, NV / 2016

Event Name / Location

The 2016 American Marketing Association Annual Conference, 2016 Winter Marketing Academic Conference

Presentation Date

2016

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Yuliya V. Yurova, Nova Southeastern UniversityFollow
C. Rippe
F. Sussan
D. Hale
Suri Weisfeld-Spolter, Nova Southeastern UniversityFollow

NSUWorks Citation

Yurova, Yuliya V.; Rippe, C.; Sussan, F.; Hale, D.; and Weisfeld-Spolter, Suri, "Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer" (2016). HCBE Faculty Presentations. 799.
https://nsuworks.nova.edu/hcbe_facpres/799