CCE Theses and Dissertations

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Date of Award

2010

Document Type

Dissertation - NSU Access Only

Degree Name

Doctor of Philosophy in Information Systems (DISS)

Department

Graduate School of Computer and Information Sciences

Advisor

Easwar Nyshadham

Committee Member

Junping Sun

Committee Member

Marlyn K. Littman

Keywords

B2B e-commerce, B2B e-commerce research model, B2B e-commerce success factors, B2B e-commerce survey, Business performance measures, Structural equation modeling

Abstract

It is generally believed that Business to Business (B2B) e-commerce has a great impact on business performance improvement. Considerable research also shows that another dependent variable, B2B e-commerce success, can be a good overall measure of B2B systems. This paper investigated and examined the impact of several factors, which are either internal or external to the firm on B2B performance improvement and B2B e-commerce success. It is suggested that the various factors affect B2B success through business performance improvement.

A research model was developed to test and evaluate these factors. A survey instrument was developed to examine the relationships between these factors and business performance. Survey data was collected online from 143 companies in the U.S.A. and Taiwan where their B2B e-commerce systems were operational for more than 1 year. Structural Equation Modeling (SEM) technique was used to assess the measurement and the structural model.

Analyses and results of the pooled survey data suggest that the following factors are significant in the B2B e-commerce environments: (a) alignment of business and e-commerce strategy has a positive impact on business performance, (b) strong relationships between the trading partners have a positive influence on business performance, and (c) B2B e-commerce success is significantly influenced by business performance improvements. Thus, firms that seek to implement successful B2B systems should focus on business performance improvements.

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