Faculty Articles

Attitude measurement: Why and how

Researcher ID

Michael Simonson0000-0003-3478-7879

Document Type

Article

Publication Title

Educational Technology

ISSN

0013-1962

Publication Date

1979

Abstract

Examines the importance of attitudes and attitude measurement, describing how attitudes are measured through a description of the characteristics of measurement, categories of attitude measurement, and the process of measuring attitudes. Test validity, reliability, and revision are discussed, as are the analysis and display of data.

Volume

19

Issue

9

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