Focus Group Methodology: Principles and Practice is a powerful text in not only equipping novice researchers with all the stages of designing a focus group, but also facilitating their understanding of the philosophies and in-depth principles of focus group methodology. Although the text seems to have specifically aimed at researchers in health and social sciences, beginning qualitative researchers in other fields, such as educational sciences, can also gain valuable insights. The text also provides detailed accounts of previous research where focus groups have been used as well as an intensive discussion of more specific topics such as focus groups with vulnerable groups, focus groups in cross-cultural research, and virtual focus groups.


Focus Group Methodology, Interviewing, Qualitative Research in Health Sciences, Qualitative Research in Social Sciences, Vulnerable Groups in Research, Sensitive Research

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