Humor Determinants and Relevance in High Performance Social TV Ads

Event Location / Date(s)

Monterey Bay, CA / 2013

Event Name / Location

Academy of Marketing Science's 2013 Annual Conference

Presentation Date

2013

Document Type

Conference Proceeding

Presenter(s) / Author(s)

James Barry, Nova Southeastern UniversityFollow
Dena Hale

NSUWorks Citation

Barry, James and Hale, Dena, "Humor Determinants and Relevance in High Performance Social TV Ads" (2013). HCBE Faculty Presentations. 903.
https://nsuworks.nova.edu/hcbe_facpres/903