Advertising Effects and Effectiveness

Event Location / Date(s)

Cape Town, South Africa / 1992

Event Name / Location

3rd National Marketing Educators' Conference

Presentation Date

1992

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow

NSUWorks Citation

Bendixen, Michael, "Advertising Effects and Effectiveness" (1992). HCBE Faculty Presentations. 865.
https://nsuworks.nova.edu/hcbe_facpres/865