HCBE Faculty Presentations
Title
Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives
Event Location / Date(s)
Savannah, GA / 2015
Document Type
Conference Proceeding
Presentation Date
2015
Conference Name / Publication Title
Association of Marketing Theory and Practice
NSUWorks Citation
Weinstein, Art T. and Johnson, W., "Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives" (2015). HCBE Faculty Presentations. 861.
https://nsuworks.nova.edu/hcbe_facpres/861
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