HCBE Faculty Presentations
Title
Strategic Innovation in B2B Technology Markets: Managerial Insights
Event Location / Date(s)
Orlando, FL / 2012
Document Type
Conference Proceeding
Presentation Date
2012
Conference Name / Publication Title
Society for Marketing Advances
NSUWorks Citation
Weinstein, Art T. and Barrett, H., "Strategic Innovation in B2B Technology Markets: Managerial Insights" (2012). HCBE Faculty Presentations. 857.
https://nsuworks.nova.edu/hcbe_facpres/857
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