HCBE Faculty Presentations
Title
Personalized Advertising, Invasiveness, and Consumers' Attitudes
Event Location / Date(s)
Denver, CO / 2015
Document Type
Conference Proceeding
Presentation Date
2015
Conference Name / Publication Title
Academy of Marketing Science Annual Conference
NSUWorks Citation
Gironda, John T. and Korgaonkar, Pradeep K., "Personalized Advertising, Invasiveness, and Consumers' Attitudes" (2015). HCBE Faculty Presentations. 853.
https://nsuworks.nova.edu/hcbe_facpres/853
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