HCBE Faculty Presentations
Title
Dynamic Pricing and Brand Image
Event Location / Date(s)
Indianapolis, IN / 2014
Document Type
Conference Proceeding
Presentation Date
2014
Conference Name / Publication Title
Academy of Marketing Science Annual Conference
NSUWorks Citation
Gironda, John T., "Dynamic Pricing and Brand Image" (2014). HCBE Faculty Presentations. 852.
https://nsuworks.nova.edu/hcbe_facpres/852
COinS