Dynamic Pricing and Brand Image

Event Location / Date(s)

Indianapolis, IN / 2014

Event Name / Location

Academy of Marketing Science Annual Conference

Presentation Date

2014

Document Type

Conference Proceeding

Presenter(s) / Author(s)

John T. Gironda, Nova Southeastern UniversityFollow

NSUWorks Citation

Gironda, John T., "Dynamic Pricing and Brand Image" (2014). HCBE Faculty Presentations. 852.
https://nsuworks.nova.edu/hcbe_facpres/852