HCBE Faculty Presentations
Title
Rethinking Business Segmentation: A New Conceptual Model and Perspective
Event Location / Date(s)
Myrtle Beach, SC / 2017
Document Type
Conference Proceeding
Presentation Date
2017
Conference Name / Publication Title
Association of Marketing Theory and Practice
NSUWorks Citation
Brotspies, Herbert and Weinstein, Art, "Rethinking Business Segmentation: A New Conceptual Model and Perspective" (2017). HCBE Faculty Presentations. 851.
https://nsuworks.nova.edu/hcbe_facpres/851
COinS