HCBE Faculty Presentations
Rethinking Business Segmentation: A New Conceptual Model and Perspective
Event Location / Date(s)
Myrtle Beach, SC / 2017
Event Name / Location
Association of Marketing Theory and Practice
Presentation Date
2017
Document Type
Conference Proceeding
NSUWorks Citation
Brotspies, Herbert and Weinstein, Art, "Rethinking Business Segmentation: A New Conceptual Model and Perspective" (2017). HCBE Faculty Presentations. 851.
https://nsuworks.nova.edu/hcbe_facpres/851
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