HCBE Faculty Presentations
Title
Linking Market Orientation, Financial Performance, and a Customer-Based Marketing Strategy Scorecard
Event Location / Date(s)
Miami, FL / 2003
Document Type
Conference Proceeding
Presentation Date
2003
Conference Name / Publication Title
The Economics & International Business Research Conference
NSUWorks Citation
Brotspies, Herbert, "Linking Market Orientation, Financial Performance, and a Customer-Based Marketing Strategy Scorecard" (2003). HCBE Faculty Presentations. 849.
https://nsuworks.nova.edu/hcbe_facpres/849
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