Linking Market Orientation, Financial Performance, and a Customer-Based Marketing Strategy Scorecard

Event Location / Date(s)

Miami, FL / 2003

Event Name / Location

The Economics & International Business Research Conference

Presentation Date

2003

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Herbert Brotspies, Nova Southeastern UniversityFollow

NSUWorks Citation

Brotspies, Herbert, "Linking Market Orientation, Financial Performance, and a Customer-Based Marketing Strategy Scorecard" (2003). HCBE Faculty Presentations. 849.
https://nsuworks.nova.edu/hcbe_facpres/849