HCBE Faculty Presentations
Title
Product Label Communication for Allergic Consumers
Event Location / Date(s)
Orlando, FL / 2017
Document Type
Conference Proceeding
Presentation Date
2017
Conference Name / Publication Title
American Marketing Association 2017 Winter Conference
NSUWorks Citation
Brotspies, Herbert; Wortman, Roger W.; Weisfeld-Spolter, Suri; and Ruppel, Cynthia P., "Product Label Communication for Allergic Consumers" (2017). HCBE Faculty Presentations. 848.
https://nsuworks.nova.edu/hcbe_facpres/848
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