HCBE Faculty Presentations
Title
Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?
Event Location / Date(s)
Asheville, NC / 2014
Document Type
Conference Proceeding
Presentation Date
2014
Conference Name / Publication Title
Atlantic Marketing Association Annual Conference
NSUWorks Citation
Weisfeld-Spolter, Suri and Sussan, Fiona, "Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?" (2014). HCBE Faculty Presentations. 844.
https://nsuworks.nova.edu/hcbe_facpres/844
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