Viral Advertising and Its Place in the Advertising Framework
Event Location / Date(s)
Chicago, IL / 2012
Conference Name / Publication Title
The AMA Summer Educators' Conference
Petrescu, Maria; Korgaonkar, Pradeep K.; Mangleburg, Tamara; and Root, Ann, "Viral Advertising and Its Place in the Advertising Framework" (2012). HCBE Faculty Presentations. 830.