Viral Advertising and Its Place in the Advertising Framework

Event Location / Date(s)

Chicago, IL / 2012

Event Name / Location

The AMA Summer Educators' Conference

Presentation Date

2012

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow
Pradeep K. Korgaonkar
Tamara Mangleburg
Ann Root

NSUWorks Citation

Petrescu, Maria; Korgaonkar, Pradeep K.; Mangleburg, Tamara; and Root, Ann, "Viral Advertising and Its Place in the Advertising Framework" (2012). HCBE Faculty Presentations. 830.
https://nsuworks.nova.edu/hcbe_facpres/830