Viral Advertising and Ad Appeals

Event Location / Date(s)

Atlanta, GA / 2012

Event Name / Location

The AMS World Marketing Congress

Presentation Date

2012

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow
Pradeep K. Korgaonkar
Tamara Mangleburg
Ann Root

NSUWorks Citation

Petrescu, Maria; Korgaonkar, Pradeep K.; Mangleburg, Tamara; and Root, Ann, "Viral Advertising and Ad Appeals" (2012). HCBE Faculty Presentations. 829.
https://nsuworks.nova.edu/hcbe_facpres/829