HCBE Faculty Presentations

Title

Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll

Event Location / Date(s)

May Coronado, CA / 2017

Document Type

Conference Proceeding

Presentation Date

5-2017

Conference Name / Publication Title

The 2017 Academy of Marketing Science Annual Conference

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