Testing Mediation Effects in PLS PM: Full or Partial Mediation?
Event Location / Date(s)
Dallas, TX / 2014
Conference Name / Publication Title
The 44th Annual Conference of Southwest Decision Sciences Institute
Yurova, Yuliya V.; Rippe, Cindy; and Weisfeld-Spolter, Suri, "Testing Mediation Effects in PLS PM: Full or Partial Mediation?" (2014). HCBE Faculty Presentations. 784.