Who Owns Your Customer Relationships? Development of the “Customer Ownership” Scale

Event Location / Date(s)

San Diego, CA

Event Name / Location

National Conference in Sales Management

Presentation Date

4-11-2018

Document Type

Conference Presentation

Presenter(s) / Author(s)

Ricky J. Fergurson, Nova Southeastern UniversityFollow

NSUWorks Citation

Fergurson, Ricky J., "Who Owns Your Customer Relationships? Development of the “Customer Ownership” Scale" (2018). HCBE Faculty Presentations. 1193.
https://nsuworks.nova.edu/hcbe_facpres/1193