HCBE Faculty Presentations
Title
Who Owns Your Customer Relationships? Development of the “Customer Ownership” Scale
Event Location / Date(s)
San Diego, CA
Document Type
Conference Presentation
Presentation Date
4-11-2018
Conference Name / Publication Title
National Conference in Sales Management
NSUWorks Citation
Fergurson, Ricky J., "Who Owns Your Customer Relationships? Development of the “Customer Ownership” Scale" (2018). HCBE Faculty Presentations. 1193.
https://nsuworks.nova.edu/hcbe_facpres/1193
COinS