HCBE Faculty Presentations
Title
Converging and Diverging Forces on Brand Preferences: Comparative Empirical Analysis of Hollywood Movies in US and China
Event Location / Date(s)
Oklahoma City, OK
Document Type
Conference Presentation
Presentation Date
3-9-2016
Conference Name / Publication Title
2016 Southwest Academy of Management Annual Conference
NSUWorks Citation
Sussan, Fiona and Chinta, Ravi, "Converging and Diverging Forces on Brand Preferences: Comparative Empirical Analysis of Hollywood Movies in US and China" (2016). HCBE Faculty Presentations. 1170.
https://nsuworks.nova.edu/hcbe_facpres/1170
COinS