HCBE Faculty Presentations
Title
In Search of Innovative Ideas: Does Novelty Add Value?
Event Location / Date(s)
Baltimore, MD
Document Type
Paper
Presentation Date
5-11-2017
Conference Name / Publication Title
Eastern Academy of Management
Description
The paper examines interrelationships between key dimensions of creativity evaluation, novelty and usefulness, and how assessment of both contributes to the overall judgement of ideas. Two studies conducted in the US, China, and India indicated that novelty and usefulness dimensions are interdepended and are integrated into overall judgement of an idea in a trade-off manner. This pattern of findings provides evidence against broadly assumed independent or positively related nature of the relationship between novelty and usefulness and highlights complexity associated with the formation of overall value assessment.
NSUWorks Citation
McCarthy, Marina, "In Search of Innovative Ideas: Does Novelty Add Value?" (2017). HCBE Faculty Presentations. 1117.
https://nsuworks.nova.edu/hcbe_facpres/1117
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