HCBE Faculty Presentations
Title
Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study
Event Location / Date(s)
Porto, Portugal
Document Type
Congress
Presentation Date
6-2018
Conference Name / Publication Title
Academy of Marketing Science (SMS) World Marketing Congress
NSUWorks Citation
Siqueira, J.; Bendixen, Michael T.; Abratt, Russell; and Petrescu, Maria, "Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study" (2018). HCBE Faculty Presentations. 1072.
https://nsuworks.nova.edu/hcbe_facpres/1072
COinS
Comments
Citation details to be verified.