HCBE Faculty Presentations
Title
The Role of Electronic a Traditional Word-Of-Mouth in Consumer Brand Decision-Making
Event Location / Date(s)
Northumbria University, Newcastle, UK
Document Type
Conference Presentation
Presentation Date
5-2-2018
Conference Name / Publication Title
13th Global Brand Conference 2018
NSUWorks Citation
Bendixen, Michael T.; Petrescu, Maria; and Abratt, Russell, "The Role of Electronic a Traditional Word-Of-Mouth in Consumer Brand Decision-Making" (2018). HCBE Faculty Presentations. 1070.
https://nsuworks.nova.edu/hcbe_facpres/1070
COinS