Antecedents of Brand Citizenship Behavior in Retailing

Event Location / Date(s)

Hatfield, London

Event Name / Location

The Global Branding Conference

Presentation Date

2014

Document Type

Conference Presentation

Presenter(s) / Author(s)

Russell Abratt, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Abratt, Russell, "Antecedents of Brand Citizenship Behavior in Retailing" (2014). HCBE Faculty Presentations. 1064.
https://nsuworks.nova.edu/hcbe_facpres/1064