Reputation and Risk in the B2B Market

Event Location / Date(s)

ESADE, Barcelona, Spain

Event Name / Location

6th International Conference of the Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group

Presentation Date

9-4-2010

Document Type

Colloquium

Presenter(s) / Author(s)

Russell Abratt, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Abratt, Russell, "Reputation and Risk in the B2B Market" (2010). HCBE Faculty Presentations. 1061.
https://nsuworks.nova.edu/hcbe_facpres/1061