Twenty Years On: Aligning Corporate Identity, Corporate Branding and Reputation

Event Location / Date(s)

Cambridge, MA

Event Name / Location

5th International Conference of the Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group

Presentation Date

9-12-2009

Document Type

Colloquium

Presenter(s) / Author(s)

Russell Abratt, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Abratt, Russell, "Twenty Years On: Aligning Corporate Identity, Corporate Branding and Reputation" (2009). HCBE Faculty Presentations. 1059.
https://nsuworks.nova.edu/hcbe_facpres/1059