HCBE Faculty Presentations
Title
Twenty Years On: Aligning Corporate Identity, Corporate Branding and Reputation
Event Location / Date(s)
Cambridge, MA
Document Type
Colloquium
Presentation Date
9-12-2009
Conference Name / Publication Title
5th International Conference of the Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group
NSUWorks Citation
Abratt, Russell, "Twenty Years On: Aligning Corporate Identity, Corporate Branding and Reputation" (2009). HCBE Faculty Presentations. 1059.
https://nsuworks.nova.edu/hcbe_facpres/1059
COinS
Comments
Citation details to be verified.