Corporate Branding: Operationalising the Concept in a Banking Environment

Event Location / Date(s)

Cardiff, Wales, UK

Event Name / Location

2001 Academy of Marketing Science: The Tenth Biennial World Marketing Congress

Presentation Date

6-30-2001

Document Type

Congress

Presenter(s) / Author(s)

Anne Daffey, ASBA Bank of Johannesburg
Russell Abratt, Nova Southeastern UniversityFollow

NSUWorks Citation

Daffey, Anne and Abratt, Russell, "Corporate Branding: Operationalising the Concept in a Banking Environment" (2001). HCBE Faculty Presentations. 1057.
https://nsuworks.nova.edu/hcbe_facpres/1057