HCBE Faculty Presentations
Title
Corporate Branding: Operationalising the Concept in a Banking Environment
Event Location / Date(s)
Cardiff, Wales, UK
Document Type
Congress
Presentation Date
6-30-2001
Conference Name / Publication Title
2001 Academy of Marketing Science: The Tenth Biennial World Marketing Congress
NSUWorks Citation
Daffey, Anne and Abratt, Russell, "Corporate Branding: Operationalising the Concept in a Banking Environment" (2001). HCBE Faculty Presentations. 1057.
https://nsuworks.nova.edu/hcbe_facpres/1057
COinS